For the 1933-34 season World Wide Gum created an issue of Ice Kings Gum packed with cards of hockey players. These cards have colorized pictures of the players on the front, and green writing on the back. This issue also features a premium offer of large pictures which can be obtained for 50 wrappers. These cards measure 2-3/8" X 2-7/8", and there were 72 cards in the series. Some of these Ice Kings cards are shown below. Click on the thumbnail to view a larger image of the front of the card.

For the 1937-38 season a second issue of Ice Kings gum was created with black and white pictures and no premiums.

A wrapper for this gum is shown on the right. The wrapper images are courtesy of Bobby Burrell who is the author of a book titled "VINTAGE HOCKEY COLLECTORS PRICE GUIDE". Click on the wrapper for a larger view of the wrapper and an insert wrapper advertising the premiums.